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Ep 072 The Art of TELLING a Story with Paul Andrew Smith

May 15, 2020


Paul is one of the world’s leading experts on organizational storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. He’s the bestselling author of several books, including Lead with a Story and The 10 Stories Great Leaders Tell, and a 20-year former executive at Procter & Gamble. His work has been featured in The Wall Street Journal, Time, Forbes, and Fast Company, among others. He can be found at

What you will hear in this podcast:


  • the different ways stories are used
  • how he teaches people to tell stories that actually happened to help them grow their business
  • Viktor Frankl- and Man’s Search for Meaning
  • the work of a psychologist or a counsellor vs. the work he does and what is the work he does and the purpose of his stories
  • how to use stories to accomplish their objectives; to teach people to tell stories to communicate more effectively; the art of story-telling
  • what is the difference between what he does and what a psychologist does and the meaning we give to it
  • there are stories that motivate a salesperson but most of the stories he teaches people to tell are more matter of fact stories of things that happen the problems my products solve
  • is the purpose of story to help people see what they see differently?
  • how do you define story?
  • what are the specific elements of story in the way he uses it
  • why psychology doesn’t feel like story to him
  • asking questions vs how to tell a story to set a vision to accomplish your objective
  • how do you get your buyer to tell you stories so you know which stories to tell
  • perspective and the reality of a story
  • a story of what happened in his classroom and the lesson his teacher taught him
  • a personal story of something he believed and then it changed and then it changed again
  • the baseball story
  • the story of my dad dying, his take on it and the story of Kenny Tedford
  • the integrity he shows of staying in his lane
  • what scares him most about what he does
  • hear how he answers if this is the world he would want to give to his children
  • what he would suggest to see the world better.

to learn more about Paul:



My books:

The 10 Stories Great Leaders TellFour Days with Kenny TedfordLead with a Story (Amazon #1 Bestseller in Business Communication)

Sell with a Story (Amazon #1 Bestseller in Sales and Selling)

Parenting with a Story


to learn more about Danny

please visit

to get a copy of The Mosaic go to,

or get it on amazon by going to:


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